August 31, 2012 – Nevada City, CA – Today, August 31, 2012 Nevada County and Financial Marketing Concepts Inc., (FMC) is launching a new prescription drug discount program to help county residents.The new Coast2Coast Rx card will allow all county residents, regardless of income, age, or health status to participate in the program and save on the cost of their medications. This program saved cardholders throughout the nation over 55% in 2011 on the cost of prescription drugs. Even pets and other people living outside the County are able to take part in the program. The Rx card will be distributed free of charge and can be used at all pharmacy chains and most independent pharmacies in Nevada County and includes over 60,000 drugs in its formulary.“With healthcare costs on the rise, prescription drug discounts will help ease some of the financial burdens individuals and families are facing at a time when they need it the most,” said Jeff Brown, Director of Nevada County’s Health and Human Services Agency. “There are no eligibility requirements so the Rx card is expected to have a sizeable impact on uninsured residents or residents facing high insurance deductibles. If a particular drug isn’t covered under a person’s health plan – they can use the card to save on those prescriptions.”Providing savings for residents through the Rx program will come at no expense to the County. In fact, FMC will pay the County a royalty of $1.25 per prescription and the royalty does not increase cardholder cost. Besides the discount on prescriptions, the card also provides dental, vision, diabetic testing supplies and hearing discounts up to 50% for the entire family 50% to 80% discounts for lab and imaging tests, further helping residents save even more money on their costs for these services.Martin Dettelbach, Chief Marketing Officer of Financial Marketing Concepts, Inc., of Ponte Vedra Beach, Florida, the issuer of the Coast2Coast Rx free discount card, says “we are pleased to work with Nevada County to help individuals, their families and pets combat the rising cost of healthcare.” Dettelbach added “we appreciate all that the County and local pharmacies are doing to help those in need.” The Coast2Coast Rx card will be available for residents at most participating pharmacies, governmental offices, libraries and county health facilities. Residents will also be able to print the Rx card, check their prescription prices and view the nearest participating locations at www.coast2coastrx.com. The Coast2Coast Rx card will provide residents with a valuable tool to help maintain their health and wellbeing at an affordable cost. Other California counties with the program include Alameda, Amador, Contra Costa, Fresno, Humboldt, Placer, San Benito, San Diego, San Joaquin, San Luis Obispo, San Mateo, Santa Barbara, Santa Cruz, Tulare, Ventura and Yolo. A number of other counties in the state are in the process of approving the program.
FOR MORE INFORMATION, CONTACT:Alexandra MillerDirector of CommunicationsFinancial Marketing Concepts, Inc.720-317-7280